Once you’ve got your professional website up and running, it can be easy to feel like you’ve got it made, to kick back and let the site work its magic. But you should never underestimate the importance of website maintenance in contributing to your website’s security, speed, longevity and success.

Because your website is the most important part of how your business is presented to the world, the way you maintain it is invaluable for your business’s visibility and success!

It can feel like website maintenance is not something that you need, that is, until you do, and by then it can be too late. Think of it like your car, you wouldn’t buy a car and then never change the oil, or take it for routine maintenance, right?

Here are just a few of the reasons why site maintenance is important.

Security

Website Security



Protecting your website is probably the most important reason to be running regular maintenance. You may feel like your website is too small to be hacked, but just because you’re not running a site like Amazon, it doesn’t mean you’re not vulnerable. In fact, Verizon’s 2020 Data Breach Investigations Report found that in that year, small businesses comprised 28% of all hacking victims.

Software patches, coding and modules are constantly being updated, and if your site is out of date in these respects, it is EXTREMELY VULNERABLE to an attack. Hackers can easily see if you are running an older version of WordPress, and if you are, you can be targeted. Regular WordPress updates and security monitoring are good ways to combat the threat of malware and hacking, and daily site backups can help you ensure that if anything ever does happen, your website can be quickly and easily reinstated.

SEO & Traffic

SEO & Traffic



Search engines like Google rank websites according to, among other things, how frequently the content is updated. Updating regularly with new content, keywords, blogs, articles and products if you’re selling them, is a great way to boost those rankings. Google also ranks for sites that are fast and highly functional, as mentioned above, so maintaining your site for a premium user experience has the double benefit of improving your SEO as well.

User Experience

User Experience



The state of your website says a lot about how engaged you are with your business, and how well it’s doing. Often, when visitors visit a website whose last content update was months (or even worse, years) ago, they’re likely to leave and move on to the next one. Updating your website with the most recent information and removing out of date content will engage new page visitors and keep your existing customers wanting more.

Updated information also helps build domain authority, which in turn helps with search engine ranking. Domain authority, briefly explained, is how much of an authority on a particular subject your website is. For example, Wikipedia.org has one of the highest domain authorities on the internet, because it’s content is always well researched, reviewed by editors, and updated and you’re not distracted with unsightly or unrelated ads. Google holds this in very high regard when trying to match search inquiries with useful and relevant information.

Many businesses focus only on content and internet marketing but fail to address the design and navigation of their website. Some of the things to avoid on your website include difficult navigation, colors that are either too boring or too obnoxious, text on a background that is a very similar color, making it extremely difficult to read, and unnecessarily long customer contact forms. All of these things can lead to a website that steers customers away, even if your content is top notch.

We’ve created three website maintenance plans designed for every scenario and budget.

 Basic  Maintenance Plan

$ 60 Per Month
  • Basic Website Support
  • Client Requested Content
  • Updates (up to 1 hr)
  • 1-3 Business Days Turnaround
  • WordPress Updates
  • Plugin Updates
  • Daily Off-site Backup
  • Of Entire Site
  • Uptime & Security Monitoring
  • E-mail Support
  • Cancel Anytime
  • Not Eligible For
  • E-commerce Sites

Standard Maintenance Plan

$ 120 Per Month
  • Priority Website Support
  • Client Requested Content
  • Updates (up to 2 hrs)
  • 1-2 Business Days Turnaround
  • WordPress Updates
  • Plugin Updates
  • Daily Off-site Backup
  • Of Entire Site
  • Uptime & Security Monitoring
  • E-mail & Phone Support
  • Cancel Anytime
  • E-commerce Sites Supported

Deluxe Maintenance Plan

$ 200 Per Month
  • Priority Website Support
  • Client Requested Content
  • Updates (up to 4 hrs)
  • Same Business Day Turnaround
  • WordPress Updates
  • Plugin Updates
  • Daily Off-site Backup
  • Of Entire Site
  • Uptime & Security Monitoring
  • E-mail & Phone Support
  • Cancel Anytime
  • E-commerce Sites Supported

add-ons

Additional Maintenance Hours (+$25.00)